Parcels deliver for Royal Mail; even direct mail returns
The surge in online shopping triggered a four-fold rise in profits for Royal Mail over the past 12 months of…
data-driven marketing
LiveRamp adtech system ‘achieves ROI of up to 340:1’
As marketers stress over how to replace third-party cookies and Apple’s advertising software, an independent study claims that brands which…
ICO and CMA pledge to join forces for the greater good
The UK’s data protection and competition regulators have set out their shared views on policing the digital economy – claimed…
CRM, analytics and UX skills in demand for recovery
The Covid pandemic may have decimated marketing budgets as well as jobs, but with the recovery under way technical skills…
Mad world: Top marketing role seen as ‘man’s work’
Fewer than one in five workers believe there is gender equality in their workplace, although nearly as many men feel…
Local heroes honoured in War Graves Week campaign
The Commonwealth War Graves Commission is taking a local approach ahead of its awareness building War Graves Week by encouraging…
M&S transformation chief to spearhead data strategy
Marks & Spencer has initiated a major reshuffle of its senior leadership team, handing data responsibilities to chief strategy and…
Omnicom strikes ‘clean-room’ data deal with InfoSum
Omnicom is beefing up its cloud-based insight platform Omni by striking a deal with data technology giant InfoSum in a…
Fill your boots: Brits set to blow £2.5bn this week alone
British consumers are set to splash the cash this week with one forecast predicting that 104 million people will head…
Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…