The only way is ethics: Brands urged to sign data pledge
Brand owners are being urged to sign up to a raft of new “aspirational commitments” for their data-driven marketing strategies…
data-driven marketing
Industry chokes at total ban on online junk food ads
The advertising and marketing industry has launched a stinging attack on the Government’s plan to introduce a 9pm watershed on…
CIM backs plan to get senior marketers ‘off scrapheap’
The Chartered Institute of Marketing (CIM) is aiming to tackle the skills crisis facing senior marketers, following a recent study…
Are you worthy? ‘Deserving’ brands shine post-Covid
With Britons estimated to have accumulated an additional £180bn in the bank during the Covid pandemic, brand owners are falling…
Apple users ditch ads in their droves after iOS update
The vast majority of Apple iPhone users are leaving app tracking disabled since the feature went live on April 26…
Vodafone plans global data platform with Google Cloud
Vodafone is cementing its relationship with Google Cloud in a new, six-year deal to drive the use of data analytics…
Serendipity2 chiefs invest in Brazilian health start-up
Serendipity2 chiefs Pete Flood and Mike Housley have signed a deal to become director shareholders at start-up D’Amazonia, a company…
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
Direct mail firms offered Jicmail accreditation scheme
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to…
WWF awards community and events brief to Medialab
World Wildlife Fund, the independent conservation organisation, has appointed Medialab Group as its media partner as part of plans to…