REaD Group revamps online data management platform
Data and insight company REaD Group has implemented a raft of updates to its online, self-service data management platform, REaDOnline,…
data-driven marketing
John Lewis drafts in eBay chief as part of triple hire
John Lewis is beefing up its senior online team as part of the retail giant’s quest for a greater share…
Email marketing gets Covid fillip but data fears grow
The Covid pandemic has fuelled a major rise in email marketing, with brands seemingly diverting spend from other disciplines during…
Animal magic for Pets at Home as loyalty clubs boom
Pets at Home has hailed its customer loyalty strategy as a major factor in its annual retail revenues surpassing £1bn…
SShh! Most UK businesses still cover up data breaches
Three years down the line and it seems companies are still struggling to get to grips with GDPR, with new…
Brands urged to rethink ‘hopeless’ digital experiences
Marketers are being urged to overhaul their digital strategies on the back of a new study which reveals that most…
Top data and digital roles to drive Medialab expansion
Medialab has created two top-level roles as part of its strategy to put digital and data to the core of the agency’s…
MSQ sees off Covid nightmare to reveal record results
MSQ has battled through the Covid pandemic to reveal record results following a series of strategic investments that it claims…
Precision Marketing boost as Omnicom scoops Philips
Omnicom’s Precision Marketing Group has emerged as one of the big winners in health tech and beauty giant Philips’ decision…
‘Most brands could die and no-one would give a toss’
Brand owners’ attempts to show they are caring, sharing and worthy risk being dismissed by consumers as simply “CSR washing”,…