DunnHumby lifer Sandra Stanley lands global data job
Tesco-owned data business DunnHumby has rewarded Sandra Stanley for her 22 years of service by handing her the top role…
data-driven marketing
Let’s get physical: Mailshots drive retail sector recovery
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…
HH Global completes deal to acquire Adare International
HH Global has finalised its acquisition of Adare International, including Purple Agency, from private equity firm Endless LLP following the…
Adult VR to be worth $19bn as sites lap up the subs
Virtual reality may be making inroads across the board, from marketing, healthcare and retail to tourism, gaming and education, but…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
Merkle picks insider to lead new tech consulting wing
Merkle has appointed Andy Ankrah – who joined the agency as a graduate seven years ago – to head of…
Black Friday faces black future in marketing rethink
Consumers who are pinning their hopes on bumper Black Friday sales might have to think again after nearly half (46%)…
Under the cosh marketers crave return of creativity
Marketers’ obsession with new technology might grate with their agencies but ultimately it will allow them to get their jobs…
Animal groups see red as ASA clears pro-farming ads
A marketing campaign which promoted the health benefits of red meat and dairy products – as well as the sustainability…
Jellyfish lures Merkle duo to bolster leadership team
Global digital agency Jellyfish has raided Merkle’s EMEA operation to strengthen the leadership team of its sales operation, as part…