WhatsApp aims to show nothing’s up in privacy push
WhatsApp is attempting to quell a mini-rebellion among its user base over changes to its T&Cs with the launch of…
data-driven marketing
InfoSum adds Kantar’s TGI insights onto its platform
Kantar has become the latest major data company to sign a partnership with InfoSum in a deal designed to help…
Amazon faces mega GDPR fine in war on US tech giants
Amazon is reportedly facing the largest GDPR fine on record – an eye-watering €350m (£301m) – following an investigation by…
Google forced to get UK consent for new adtech system
Google has been forced to give UK authorities the final say on any new system to replace third-party cookies, with…
Young could love data science, if they knew it existed
Believe everything you read and you could be forgiven for thinking young people are gagging to be data scientists; sadly,…
M&S pools data for ‘voice of the customer’ programme
Marks & Spencer is consolidating all of its global data sources within a single platform, dubbed the “voice of the…
Now Amazon faces full-scale CMA probe into data abuse
Just 48 hours after the UK’s Competition & Markets Authority revealed it was joining with Brussels to investigate whether Facebook’s…
Census shows industry at worst but it vows to change
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first…
Brits turn to online shopping and sex to survive Covid
UK adults spent more time online in 2020 than those in any other European country, with ecommerce rocketing by 48%…
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…