MPs join fight over ‘lax’ data rules in Japan trade deal
MPs have waded into the row over the trade deal between the UK and Japan – hailed as historic by…
data-driven marketing
Firms fight it out as stampede for digital talent begins
The UK digital jobs market has witnessed a major surge in interest since the outbreak of Covid-19, with businesses facing…
Direct mail playing major role in online shopping boom
The rise of online shopping during the Covid-19 pandemic has been well-documented but direct mail’s role in that has been…
Agencies and CMOs fuel media transformation ‘go-slow’
Senior marketers have blamed their agencies’ legacy business models, rigid processes and opaque tools for hindering their media transformation efforts…
Return of online display ads sees UK outlook improve
The UK advertising market is set to hold up against the Covid-19 attack on budgets and will perform much better…
eBay goes online shopping on Asos to find new CMO
As brands across the UK aim to lure in consumers with Cyber Monday offers, it seems that eBay has been…
Sainsbury’s gives brands access to online ad platform
Brand owners and their agencies will be able to launch targeted advertising across the Sainsbury’s website and receive realtime return…
Industry seeks miracle vaccine to fight off Covid gloom
Prime Minister Boris Johnson’s optimism that Covid will be beaten by spring has yet to filter through to marketing businesses,…
New Digital Markets Unit ‘to bring tech giants to heel’
The Government is planning to force tech giants to adhere to a new regime to give consumers more choice and…
Markey exits TSB for Boots’ data-driven marketing blitz
TSB marketing chief Pete Markey has quit after three years with the bank to join Boots UK as CMO to spearhead…