Charity marketing opt-out service plummets to new low
The Fundraising Preference Service, set up two years ago following the 2015 backlash against charities’ aggressive marketing methods, is on…
data-driven marketing
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…
Wickes hunts agency for data-driven marketing brief
Wickes, the DIY and trade home improvement retailer which this week became the first brand in its sector to launch…
Salesforce UK plans to create 100,000 new digital jobs
Salesforce UK has committed to ease Britain’s data and digital skills crisis with plans to bring more than 100,000 new…
Brits demand trade deals don’t water down data laws
As new concerns are raised over the UK’s trade deal with Japan, UK consumers have made their feelings loud and…
Data-driven firms ‘far more resilient to Covid meltdown’
Further proof that data-driven businesses are not only handling the coronavirus fall-out better but face a much brighter future once…
Omnichannel marketing proves omnipotent for brands
Companies touting the benefits of omnichannel marketing may be omnipresent but it seems there are “omni-reasons” to embrace the strategy,…
Political parties warned to improve data transparency
The long awaited audit into the data protection practices of the UK’s political parties has unearthed serious concerns with how…
Agile not fragile: Checking out the new retail landscape
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…
Generation Zoom now want ‘face-time’ with brands
With Lockdown 2.0 nearly a week in, brand owners are being urged to wake up to the joys of video…