Consortium sets up job advice scheme as cutbacks bite
A consortium of UK industry experts is launching a new initiative to get marketers back into world amid predictions that…
data-driven marketing
Industry demands clarity over ‘nightmare before Xmas’
The marketing and advertising industry has joined calls for greater clarity for businesses hit by the second Covid-19 national lockdown,…
GMA launches free ebook from the King of Killer Copy
The Global Marketing Alliance is channelling its inner Boris Karloff with a Halloween special from the marketing industry’s only horror…
Boots owner retains WPP for global data-driven brief
WPP global boss Mark Read can breathe a heavy sigh of relief after Walgreens Boots Alliance decided to retain his…
Brands urged to tap data to fight ‘Blue Xmas’ forecast
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…
Coronavirus to finally deliver the first truly ‘eChristmas’
It has been nearly two decades in the making, and has taken a global pandemic to finally come to fruition,…
Co-op rolls out new tech for customers and suppliers
The Co-op is rolling a new data-driven technology system to all stores, as part of a long-term strategy to boost…
Experian lawyers set for long battle against ICO ruling
Experian is threatening a lengthy legal battle over an order that forces the firm to make fundamental changes to how…
Splendid double business win provides Unlimited boost
Digital design and development agency Splendid Unlimited, sister agency to TMW and Nelson Bostock, has landed a new business double…
Experian given ultimatum to delete dodgy data or else
Nearly three weeks after the Information Commissioner’s Office suggested the UK’s data industry had been cleared of any wrongdoing in…