M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…
data-driven marketing
Samsung appoints Rapp to handle UK social media brief
Rapp has scooped its first major account since merging with Proximity London last month, with leading electronics brand Samsung handing…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
CMA demands new laws to rein in Facebook and Google
The competition watchdog is calling on the Government to introduce tough new laws to break the stranglehold Google and Facebook…
GB Group ‘well-positioned’ as profits increase by 40%
GB Group is continuing its impressive growth with full year revenues up 39% to £199m, including a double-digit (11%) rise…
Merkle appoints insider to lead data-driven integration
Merkle has created a new senior role to help brands drive the integration of their adtech, martech and data capabilities,…
Diet Coke break marks first campaign since lockdown
Coca-Cola is launching its first campaign since hitting the pause button on all marketing activity in March, in response to…
‘Smug’ marketers blind to what makes consumers tick
Marketers and their agencies are so obsessed with fame, image and money that they overestimate the importance of these aspirations…
Agencies unveil diversity-led apprenticeship programme
The IPA and Creative Pioneers are backing a new apprenticeship scheme for young creatives, designed to help tackle the dominance…
Germans stomp on Facebook over ‘illicit’ data sharing
The German high court has upheld an order for Facebook to stop the “illicit” practice of collecting and using customers’…