UK brands let new shoppers go due to loyalty failings
UK brands and retailers are failing to keep hold of the huge influx of new online customers who have made…
data-driven marketing
Former Heineken global CMO takes top job at Kantar
Kantar has gone for packaged goods and retail experience – as well as a former client – to find a…
How to beat the algorithms and let ad creativity shine
Enthusiasm for automated technology in marketing has never been stronger. Gartner’s latest study forecasts that tech will take the lion’s…
15 billion reasons why data specialists have a problem
Recent research has revealed there are now more than 15 billion items of stolen data for sale on the dark…
Patek Philippe clocks young women for ‘ladies’ range
Patek Philippe, the Swiss luxury watch and clock manufacturer which has been in business since 1839, is aiming to inspire…
Belgians rule IAB’s adtech system is in breach of GDPR
Privacy campaigners have claimed a major victory in their war against the adtech industry’s “abuse” of consumers’ data rights, following…
UK industry chiefs call for ‘precious’ Brexit data deal
Advertising, marketing and technology industry bodies – including the DMA, the Advertising Association and TechUK – have joined forces with…
MRM the agency to beat as DMA finalists are revealed
Agencies hunting gold at the DMA Awards will have to beat off MRM McCann London this year after the IPG-owned…
Margaret Wagner takes top Merkle job in EMEA region
Merkle is overhauling its leadership team by promoting chief growth officer Margaret Wagner to spearhead the agency’s operation across the…
Digital weathers the storm as forecast proves spot-on
If Mystic Meg and Russell Grant ever get fed up bashing out the horoscopes IAB Europe chief economist Dr Daniel Knapp could…