D&B lines up $1.4bn IPO to value business at $8.4bn
Anyone in any doubt of the value of data and analytics need look no further than Dun & Bradstreet, a…
data-driven marketing
MSQ plots £6.2m acquisition of Be Heard Partnership
MSQ Partners is continuing to build its agency empire with plans to acquire Be Heard Partnership, the group originally set…
Get ’em in: ‘Ads will be vital’ as lockdown is relaxed
The advertising and marketing industry has welcomed the Government announcement on the further easing of lockdown, insisting the “strategic, creative,…
Estée Lauder heiress becomes first global data chief
Estée Lauder Cosmetics, the company which also owns Aramis, Clinique, Prescriptives, Tommy Hilfiger, MAC, and Bobbi Brown, is ramping up…
Back to basics: Clients offered help with ‘new normal’
As marketers attempt to adjust to the post-lockdown world, brand owners are being offered fresh insights on emerging customer behaviour…
Dunelm eyes Covid cushion with virtual shopping tool
Homeware retailer Dunelm – whose meteoric rise has coincided with John Lewis’ catastrophic demise – is now attempting to trounce…
Unicef plays on hope to raise funds for refugee support
Unicef is aiming to shift public perception of migrant and refugee children from victims to capable partners in a new…
Google must ditch ‘forced consent’, French court rules
Google has been ordered to overhaul its privacy policies to ensure the company is “crystal clear” about what it does…
Brands come clean over coronavirus marketing failings
More than a third of businesses have admitted to losing customers during Covid-19 crisis as a result of their marketing…
Google faces defeat in appeal against €50m GDPR fine
The French data protection authority looks to have beaten off a legal appeal by Google against its record €50m (£44m)…