ITV finally launches Planet V addressable TV platform
ITV is at last rolling out its addressable TV ad-buying platform, Planet V, nearly a year after hailing its launch, and…
data-driven marketing
Very Group brings back Hornby as digital CX director
The Very Group, which last week appointed its first chief data officer, is further beefing up its senior team by…
Clear as mud: Brits in dark over what firms do with data
Industry efforts to promote data transparency appear to be falling on deaf ears, with the majority of Brits oblivious to…
John West rejects the rest and hands account to Havas
John West, the UK canned fish brand forever synonymous with the strapline “It’s what John West reject” as well as…
Wunderman apprenticeship scheme woos diverse talent
Wunderman Thompson is aiming to shake up its recruitment strategy with the launch of a new apprenticeship scheme designed to…
Time to ditch the boring stuff to unleash your creativity
Why do you work in marketing? I’m willing to bet that among the many phrases that just popped into your…
Black Friday bonanza: ‘Look at my face. Is it bovvered?’
Retailers looking to Black Friday to boost their Covid-depleted coffers will have to get their marketing to work much harder…
‘David Ogilvy never wrote in the office, he went home’
Agency chiefs bemoaning the return of “working from home” have been given a crumb of comfort with the revelation that…
Very Group recruits first CDO to drive insight strategy
The Very Group, which earlier this year rebranded from Shop Direct, has hired its first chief data officer following a…
Dentsu discards Aegis for ‘international’ agency brand
Dentsu Group is ditching the Aegis name from its international network, seven years after taking on the mantle following its…