Reckitt signs up Google Cloud for digital and data boost
Reckitt Benckiser, the £12.85bn packaged goods giant behind Durex, KY, Dettol, Nurofen, and Cillit Bang, is ramping up its digital…
data-driven marketing
Industry backs Covid plan and calls for targeted action
The advertising and marketing industry has backed new Government measures to help businesses through the continuing dark days of Covid-19,…
Sport England expands ‘This Girl Can’ to woo school girls
Sport England is extending its “This Girl Can” campaign – that inspired over 3.9 million women to get active –…
Statutory DM Code joins ICO’s mushrooming ‘to-do’ list
Marketers bracing themselves for the imminent launch of the new statutory UK Direct Marketing Code of Practice can rest easy…
Daily Mail group hands DM brief to The Insert Company
Mail Metro Media, the commercial arm of DMG media and advertising home of Daily Mail and The Mail on Sunday,…
How digital transformation can beat the Covid blues
The marketing industry has been transformed exponentially by the coronavirus pandemic, but as businesses across the UK begin to formulate…
DMA calls for extra help as Covid wipe-out fears grow
The DMA has added its voice to calls for a fresh package of support for the advertising and marketing industry…
Unlimited agencies steer YesAuto platform launch blitz
Chinese company Autohome is launching YesAuto, its online marketplace for new and used cars, in Europe this week with a…
Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…
Hard-up consumers demand more freebies and loyalty
Consumers are increasingly shunning non-essential purchases to spend their income on food and safety products, with Covid-19 ripping a giant…