Brands urged to rethink media mix or see ROI plummet
UK business must relocate their marketing spend away from the likes of cinema, out of home and press to claw…
data-driven marketing
DM Trust funds new charity category for DataIQ Awards
The DM Trust, the charitable organisation run by the DMA, is digging deep once more to fund the new “best use…
Crisis-hit creatives eyeing up ‘kitchen table agencies’
Freelance creative professionals who have borne the brunt of the Covid-19 lockdown are fighting back by launching home-based agencies through…
ICO strikes back at claims it has shut down all cases
The Information Commissioner’s Office has hit back at claims that it has shut up shop due to Covid-19, insisting it…
Covid crisis to ‘fuel new surge in data-driven marketing’
Covid-19 may be the biggest threat to the industry in a generation but those offering data-driven techniques are likely to…
De la Fosse nets top John Caples award as Brits win big
Digitas UK chief creative officer Emma de la Fosse has been awarded the prestigious Andi Emerson Award at the 42nd…
Mini plots digital overhaul with Anomaly in driving seat
Mini is planning to put digital marketing at the heart of its “customer first” product and brand communications with the…
Ping joins US consultancy Winterberry for EMEA push
Former Fuel Data chief Charles Ping has been appointed managing director of Winterberry Group, as the New York-based marketing management…
Thames Estuary and Innovate UK award briefs to MSQ
MSQ Partners has picked up a new business double, with the group strengthening its relationship with Innovate UK as well…
Carwow brings in LiveRamp for data-driven marketing
Online car buying comparison site Carwow has signed a data marketing deal with LiveRamp in an effort to give the…