Oracle told not to ditch TikTok DNA as it wins US bid
Bosses at computer software giant Oracle have been warned not to interfere with TikTok’s “DNA” after the company has reportedly…
data-driven marketing
Japan data deal better than EU agreement, Truss insists
The Government has made the bizarre claim that the digital and data provisions in the UK’s much-trumpeted trade deal with…
New apprenticeship scheme launches to boost diversity
Agencies and brand owners alike are being urged to sign up for a new apprenticeship scheme, designed to attract people…
Covid, Brexit and tech giants fuel sector triple whammy
The economic devastation of Covid-19 might be keeping marketers awake at night but it is also exacerbating long-term issues and,…
Govt banks on data strategy to drive Covid-19 recovery
The Government has pledged to put data at the heart of the country’s recovery from the coronavirus pandemic, with a…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
Ryanair ratchets up war on data-scraping travel sites
Ryanair is continuing its pursuit of travel websites it claims are bypassing the airline’s online security system to “data-scrape” fares,…
Top UK data firms still under investigation, 2 years on
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
How marketers can learn from A-Level algorithm row
Each month brings us new ways in which artificial intelligence has run spectacularly awry. The latest – and now most…