REaD Group data scheme to aid ‘responsible marketing’
Companies aiming to advertise their way through the Covid-19 crisis have been given a boost with the launch of a new data scheme…
data-driven marketing
Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…
Back to the future: media consumption turned on head
Claims that there has never been a better time to launch a TV ad campaign have been backed by a…
Bordeaux wine collective plots major marketing assault
The organisation that promotes Bordeaux wine in its domestic market and overseas is planning to ramp up its UK marketing…
Sky unveils AdSmart fund to woo SMEs to small screen
Sky is aiming to convince small firms of the joys of data-driven TV advertising during the coronavirus crisis with the launch…
Coronavirus-themed ads strike a chord with consumers
Consumers who are fed up with coronavirus-inspired advertising campaigns are still in the minority, with most Brits actually wanting brands…
Agencies on alert over O2 and Virgin Media mega deal
The proposed merger of O2 and Virgin Media – set to be announced later this week – is likely to…
Personalising all touchpoints ‘can boost ROI to 400:1’
Further evidence that Gartner was barking up the wrong tree when it predicted personalisation would be dead by 2024 comes…
Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
Industry calls for tax credit plan as spend faces £4bn hit
The marketing industry is calling on the Government to launch a tax credit scheme to stimulate investment and encourage brands…