Brands to double spend on ID data solutions to €4.1bn
Brand owners will be forking out over €4.1bn (£3.5bn) a year in Europe to help identify customers and prospects while…
data-driven marketing
ITV signs data deal for Planet V addressable TV platform
ITV is beefing up its operations for the launch of the Planet V addressable TV platform by signing a deal…
Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
AO.com opens recruitment drive as online sales rocket
Online electricals retailer AO.com has launched a major hiring spree to fill over 650 new roles – including marketing, data…
TMW scoops Autohome and Govia Thameslink accounts
TMW Unlimited has hailed its integrated positioning as the key driving force behind a new business double-win, with Govia Thameslink…
24 million hit as Experian suffers another data breach
Experian bosses who felt a comforting sense of schadenfraude at rival Equifax’s 2017 data breach are now facing their own…
MSQ recruits first chief data officer for expansion drive
MSQ, the agency group behind Stack, The Gate, Walk-in Media and Twentysix, is aiming to bolster its data-driven marketing credentials…
Clients and agencies grow closer as Covid builds bond
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…
Narcissist? Moi? Never. Brits are gagging for Instagram
To many it is the ultimate in narcissism, but Instagram has still proved the most popular social media platform among…
Denham works from home; 4,500 miles away in Canada
When the Government issued its advice for people to work from home “where possible”, it seems Information Commissioner Elizabeth Denham…