Pump up the volume: Radio listening soars in lockdown
Elvis Costello might once have sarcastically snarled that “radio is a sound salvation, radio is cleaning up the nation” but…
data-driven marketing
Merkle chiefs pocket millions as Dentsu completes deal
While many agency chiefs have been forced to take a pay cut, bosses at Merkle could soon find themselves with…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
When all else fails, email marketing is still delivering
With the marketing industry seemingly in disarray, it is perhaps comforting to know that the humble email newsletter is battling…
Lack of data insights hitting marketing in time of crisis
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
98.6% of firms have not got a bean in emergency loans
The Government’s flagship Covid-19 rescue package for SMEs – the Coronavirus Business Interruption Loan scheme – is under fire once…
Sorry Sorrell, you’re wrong: Consumers do want ads
It’s official, Sir Martin Sorrell is out of touch; his assertion that those who say brands should spend their way…
DMA backs emergency loan overhaul but demands more
The DMA has welcomed Government changes to the Government-backed coronavirus emergency loans, although is still pressing Whitehall to go further…
The Kite Factory drafts in Harman for chairman role
Former Royal Mail Group managing director of media Jonathan Harman has joined data-driven media agency The Kite Factory as chairman,…
Covid-19 Britain: Bakers, creators, musos and DIYers
The coronavirus pandemic is turning Britain into a nation of home bakers, creators, DIYers, musos and TV bingers, and bringing…