opens recruitment drive as online sales rocket

aocomOnline electricals retailer has launched a major hiring spree to fill over 650 new roles – including marketing, data and tech jobs – to meet a huge online surge in demand for appliances, triggering a 60% rise in sales over the past quarter.

The company, which can trace it roots back to a conversation and a £1 bet in a pub in Bolton and a belief that things could be done better, is hunting for new staff across its retail, technology, mobile, logistics and financial divisions.

The vacancies cover everything from social media experts to data product managers and software developers to content managers and are available at locations across the UK including Manchester, Crewe and Thatcham.
All employees will have access to AO’s new incentive scheme, which hands out bonuses to all staff when it hits its share price targets.

“AO went into Covid-19 fit and focused on the future,” AO founder and chief executive John Roberts said: “The pandemic accelerated a shift in customer behaviour towards online shopping – we saw five years’ change in five weeks. We now have the opportunity to make AO a habit that lasts for our new customers.”

Late last week AO recorded a 58.9% rise in year-on-year sales to £401.3m in the four months to July. Meanwhile, German sales witnessed even more impressive growth, rising 91.5% to €74.3m (£67m).

The new roles are in addition to the 100 tech jobs the firm created last year. In 2019, it also pulled out of TV advertising to plough its spend into digital and social media channels.

The company has operated in the UK since 2000 and has recently expanded into Germany and the Netherlands.
Karmarama has handled its advertising and marketing account since 2015 while The Specialist Works picked up the media business 12 months ago following a non-competitive pitch.

At the time, AO said The Specialist Works would implement a data-driven marketing strategy to drive consideration with current and prospective customers, with an initial focus on the UK, and then subsequent expansion into continental Europe.

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