Brands walking a tightrope over coronavirus marketing
Brand owners are facing a difficult balancing act in responding to the coronavirus pandemic, with a new analysis suggesting that…
data-driven marketing
Marketers urged to jump into bed with privacy chiefs
Brand owners are being urged to bring marketing teams and data protection officers much closer together to combat growing distrust among…
Govt turns to direct mail to get Covid-19 action across
The Government is spending £5.8m on a mailshot from Prime Minister Boris Johnson to 30 million UK households, urging people…
Industry calls for action on emergency loan demands
The marketing industry is calling on banks to rethink their approach to handling Government-backed Covid-19 emergency loans following reports that…
Zurich chief Anita Fernqvist tops DataIQ ‘power’ 100
DataIQ, the UK membership business for the data and analytics community, has named Zurich Insurance UK chief data officer and…
Nine-point action plan for digital in the time of corona
With the uncertainty of coronavirus hanging over every business, marketers have already been warned not to just sit on their…
Cazoo gears up for expansion with £100m funding round
As the UK lockdown forces Brits to go online for everything from clothes to bog roll, used car portal Cazoo…
Don’t be turnips kids: New blitz bigs up career in adland
Most kids might have broken up for the term – possibly even the year – but the ad industry is…
DataIQ 100 ‘power-list’ to be revealed in live webinar
DataIQ is to live-stream this year’s DataIQ 100 – the “power-list” of the UK’s data champions – following the closure…
Call to support freelancers, ‘the lifeblood of the sector’
The advertising and marketing industry has issued a rallying cry for the sector to support freelance workers – from creatives…