Brands warned consumers can spot ‘tokenism’ a mile off
Brands can no longer get away with “tokenism” by simply plonking people of various ethnicities, backgrounds, and appearances in their…
data-driven marketing
Asos hunts data and insight chief to spearhead growth
Online fashion giant Asos has come good on its pledge to boosts its senior team by kicking off the hunt…
New normal? Bah, data sector has been WFH for years
The “new normal” triggered by the impact of Covid-19 may have seen millions struggle to adapt to working from home,…
Brands’ response to Covid will define business for years
Further evidence has emerged that brands are putting their reputations – and future success – on the line over their…
Ding-dong digital calling: Avon in social commerce blitz
Natura & Co, the global beauty group behind Avon, Natura, The Body Shop and Aesop, has appointed VaynerMedia London to…
‘Business as usual’ at two-thirds of firms but axe looms
More than two-thirds (68%) of data and marketing professionals say their companies have turned a corner from the dark days…
How positivity can help brands fight the Covid gloom
The marketing sector is facing a unique challenge at the moment. While the current restrictions are obviously necessary – and…
Will it ever end? Now Marriott wins further GDPR delay
Just days after British Airways said it was expecting a 90% reduction in its proposed £183m GDPR fine, Marriott International…
Weed vows to dig deep to help RHS blossom once more
Former Unilever marketing boss Keith Weed is exchanging the cut and thrust of the advertising industry to get his hands…
It’s easier to find a Yeti as marketing vacancies dry up
New marketing jobs are becoming more elusive than Big Foot, with the number of roles being advertised crashing by 69.2%…