Brussels inquiry slams the brakes on Google Fitbit deal
Any plans Google had for a speedy takeover of smartwatch business Fitbit have been scuppered by the Brussels, with the…
data-driven marketing
Pernod Ricard UK parachutes in marketing foursome
Pernod Ricard UK, the company behind brands including Chivas Regal, Jameson, Absolut, Lillet and Malibu, has drafted in four senior…
Dog eat dog: A fifth of firms would sabotage their rivals
Covid-19 may have made UK consumers more caring and sharing but for businesses it is still a dog eat dog…
Industry urged to adopt Covid messaging for all activity
Advertising Association president Keith Weed – the former Unilever marketing chief – has issued a rallying cry to both brands…
BA allots £20m for GDPR fine but may not pay a penny
British Airways appears confident of securing a huge reduction in its proposed £183m fine for breaching GDPR, with its latest…
DataIQ 2020 Awards reveals finalists after ‘record year’
DataIQ, the UK membership business for the data and analytics community, has revealed the shortlist for its 2020 Awards, with…
Door-drop spend increases despite decline in volumes
Spending on door-drop campaigns has held firm in the face of political uncertainty and a further fall in volumes, signalling…
Now isn’t time to cut adspend, but to optimise instead
When hard times hit, businesses are often quick to cut ad spend. However, during the current downturn, with so many…
Equifax joins global alliance to assist Covid-19 recovery
Equifax has become the latest UK data analysis giant to sign up for the Emergent Alliance – a not-for-profit collaboration…
Kingfisher hires digital and data chiefs to drive growth
Kingfisher, the company which owns B&Q and Screwfix, has appointed two senior executives in a double appointment designed to put…