Cadbury axes Easter egg hunt campaign over hugging
Cadbury has become the second major brand in a week to ditch an ad campaign over coronavirus concerns, after pulling…
data-driven marketing
Marketers ‘must crack on with Covid-19 battle plans’
Marketing chiefs must roll up their sleeves and crack on with preparing their companies for coronavirus disruption if they want to build…
Toolstation eyes brand rebuild with Krow appointment
Toolstation, the Travis Perkins-owned supplier of tools, accessories and building supplies to the trade and DIY lovers, has appointed Mission…
UK marketing exports close to £8bn as Brits fly high
The UK advertising and marketing industry might be bracing itself for a coronavirus-induced cold snap but it does so in…
Ritson: Working from home is not a new sexual position
With working from home becoming the new norm – major agency groups and client companies have implemented strict new measures…
Kantar begins buying spree with data-led consultancy
Kantar might be without a global CEO, having ousted Eric Salama last month, but it is ploughing ahead with its expansion…
Sales teams ‘crying out for better marketing support’
UK technology businesses are potentially losing out on millions of pounds in revenue because their marketing teams are clueless about…
‘Finger Lickin’ Bad’: KFC ad campaign faces the chop
KFC is facing a major headache over its latest “Finger Lickin’ Good” ad campaign, which features a host of customers…
Wolves of Wall St? Forget it, ad execs are no big deal
Thousands of advertising executives are hammering out deals worth millions of pounds without adequate preparation, with only just over 1…
Rail safety body lines up MSQ for new marketing brief
MSQ is continuing to get the green light from Government bodies after picking up the marketing activity for rail safety…