Medialab creates data and performance leadership roles
Medialab appears to have fought off the Covid hell which is ravaging most agencies with a major recruitment drive to…
data-driven marketing
Channel 4 signs up Trade Desk for data-driven TV boom
UK broadcaster Channel 4 has signed a new programmatic advertising partnership with adtech company the Trade Desk which it claims…
Big data set to beat off ad slump and surge past $229bn
As the advertising industry reels from the effects of Covid-19, the data sector continues to not only weather the storm…
McCarthy to lead Dentsu digital transformation assault
Dentsu Aegis Network is aiming to tap into the Covid-19-fuelled surge in digital transformation activity by creating a new technology…
TikTok whacked again over abuse of kids’ personal data
Social media sensation TikTok, which is under investigation over data protection breaches on both sides of the Atlantic, has been…
Sainsbury’s eyes fresh growth with garden centre tie-up
Sainsbury’s is aiming to dig up a whole new customer base through a partnership with Dobbies garden centres which will…
Go Inspire unveils face mask mailshot plan for retailers
The Go Inspire Group, the Leicester-based marketing services specialist, has come up with a novel approach for retail clients to…
Unlimited backs women in tech in Angel Academe deal
Marketing services group Unlimited has signed a strategic partnership with investor network Angel Academe as part of a major commitment…
Covid has given CMOs the chance to prove their worth
Covid-19 might have decimated marketing spend, but UK marketers feel the pandemic has also given them the opportunity to redefine…
Northern powerhouse set to dominate marketing sector
The marketing industry’s efforts to attract a more diverse workforce may just be starting to pay off with new research…