Early bird catches a cold when it comes to TV adverts
They say the early bird catches the worm, but not it seems when it comes to TV advertising, with response…
data-driven marketing
Government opens £30m 5G project to creative sectors
The Government is launching a £30m open competition – dubbed 5G Create – to develop new uses for 5G across…
Adland backs points-based immigration but most fume
The advertising industry has hailed Government plans to introduce a points-based immigration system – as well as a £25,600 salary…
Crozier in, Salama out at Kantar but it’s just coincidence
Kantar chief executive Eric Salama has been ousted from the company he helped to build into a $4bn (£3.19bn) business…
Top EU data cop cutback threat triggers EU complaint
The Irish Data Protection Commission – the top privacy governor across the EU – will be forced to make cutbacks…
Colwell joins bio-fuel group to lead marketing operation
Former Media Octopus and LBM chief Andrew Colwell has become the marketing director of bio-fuel CHP, sustainable energy and carbon…
MSQ nets Innovate UK task to build data-driven insights
Innovate UK, the non-departmental Government-backed innovation agency which has a budget of over £400m, has appointed MSQ Partners to transform…
IDM targets Asia as quest for global operation continues
The Institute of Data & Marketing (IDM) is ramping up its plans for global domination by launching a new partnership…
Digital industry brings in over £400m a day to the UK
The digital industry is growing six times faster than the UK economy as a whole and contributed £149bn to the…
Marketers forced to kowtow to IT over martech deals
Marketers’ struggles with martech are well documented, with a constant barrage of complaints that most systems are just too complex…