Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
data-driven marketing
Very Group hunts data experts as Shop Direct is axed
It has been nearly 10 months in the making, but Shop Direct has finally rebranded to the Very Group as…
Brands urged to get agencies to inject AI from outset
Creatives might want to look away now; marketers are being urged to challenge their agencies to inject data and artificial…
Mission Group appoints former Cheil new business chief
The Mission Group, which recently underwent a major restructure, has appointed former Cheil London chief growth officer Catherine Davis to…
YouTube cuts off targeted kids ads in global overhaul
Brand owners will no longer be able to run targeted ads on YouTube kids’ videos – and the comments section…
Huw Davis joins Blueberry Wave to lead Asia business
Blueberry Wave is ratcheting up its global expansion strategy with the appointment of former Wunderman and Havas data chief Huw…
Outdoor adspend poised to speed past $40bn in 2020
The inexorable rise of the outdoor ad industry looks set to propel the sector ahead of newspaper adspend, with the…
New year, new job? Marketing recruitment is booming
The marketing industry may be facing greater competition to attract the brightest minds, with the lure of tech proving way…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…