Elvis crowned the king of the DMAs for Creme Egg Hunt
Elvis walked off with the top prize at last night’s DMA Awards, netting the agency’s first ever grand prix at…
data-driven marketing
Data goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way…
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Retailers ‘yet to unlock full potential of customer data’
Retailers might talk the talk when it comes to embracing a data-driven strategy but few are walking the walk with…
Dixons Carphone drafts in top duo for digital revamp
Dixons Carphone has become the latest major retailer to bring in new digital and tech executives as it ramps up…
Five agencies battle for Great Western CRM business
Great Western Railway has shortlisted five agencies to pitch for its CRM and data-driven marketing account as part of a…
Addressable TV advertising to be worth $85bn by 2025
The addressable TV advertising market is set to leap sixfold from $15.6bn (£12.2bn) in total worldwide revenue in 2019 to…
GDPR’s working but we’ll need more, say marketers
GDPR is no longer seen as the big bad wolf of the marketing world, in fact most brands now believe…
ITV bolsters data-driven TV ads with Planet V platform
ITV is ramping up its assault on the data-driven TV market with the launch of a new digital addressable TV…
Arcadia brings in new team for digital and data assault
Sir Philip Green’s Arcadia Group, which owns Topshop, Monsoon, Dorothy Perkins, and Miss Selfridge, has become the latest high street…