Brands come clean over coronavirus marketing failings
More than a third of businesses have admitted to losing customers during Covid-19 crisis as a result of their marketing…
data-driven marketing
Google faces defeat in appeal against €50m GDPR fine
The French data protection authority looks to have beaten off a legal appeal by Google against its record €50m (£44m)…
Kingfisher builds B&Q and Screwfix digital operations
DIY group Kingfisher, which owns B&Q and Screwfix, is planning to expand the ecommerce strategy which has kept its outlets…
Ad industry groups warn of Covid ‘cultural catastrophe’
The Government is being urged to pull out all the stops to support the creative industries and set up a…
Kimberly-Clark hires global chief for data strategy boost
Kimberly-Clark, the personal care giant behind brands including Kleenex, Kotex and Huggies, is aiming to put digital and data at…
Online shopping chalks up 20% growth to reach £80bn
Anyone searching for proof that ecommerce has been one of the big winners of the Covid-19 lockdown need look no…
Clock ticking on TikTok as EU probes data compliance
Social media platform TikTok – recently dubbed “a marketer’s dream” – is under increasing pressure over its data protection record…
UN charity extends Blue State brief with global media
UNHCR, the UN Refugee Agency, has strengthened its relationship with Blue State by appointing the WPP agency to help guide…
Forget material world, here come caring, sharing Brits
As the UK coronavirus lockdown eases, a new conscientious, community-loving and less materialistic consumer is emerging, with brands being urged to…
Bullish UK technology sector ‘riding out Covid storm’
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…