Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…
data-driven marketing
Industry crying out for Brexit decision as spend stalls
It seems it is not only Boris Johnson who is banging the drum to “get Brexit done”, the marketing industry…
LNER expands Merkle brief with digital and data task
Train operating company London North Eastern Railway (LNER) has expanded its relationship with Dentsu Aegis Network agency Merkle after briefing…
Martech spend tops $120bn but marketers crave more
Marketers might still be bamboozled by martech’s complexity but the global industry is steaming ahead regardless, witnessing 22% growth over…
N Brown gets back in shape with digital transformation
N Brown, the one-time lumbering mail order giant, has proved that digital transformation does not have to be “all pain,…
Nectar kicks off campaign for new-look loyalty scheme
Nectar is launching a major marketing campaign to promote its latest revamp, and introduce its new “get your Nectar on”…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
M&S hires Group M chief as first head of data science
Marks & Spencer has switched agency-side to find its first ever head of data science – following a search which…
Co-op loyalty app goes live as Nectar confirms revamp
The Co-op is further ramping up its use of data-driven marketing following the launch of its first addressable TV ad…