Co-op makes data-driven TV debut with AdSmart blitz
Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…
data-driven marketing
Faking it: Match Group hit by legal action over false ads
Match Group, the company which recently launched a UK ad campaign deriding everything from fake news to fake dating profiles,…
DMA aims to attract more autistic people to the sector
The DMA is backing a new scheme designed to attract more neurodiverse people into the marketing industry with the launch…
Wunderman Thompson hires Sapient chief Neil Dawson
Wunderman Thompson is continuing to build its senior team with the appointment of Publicis Sapient chief Neil Dawson to drive…
Lida steps in to offer Brexit comms advice for marketers
As Parliament rages, businesses fret and Brexit advice appears thin on the ground, M&C Saatchi-owned Lida is taking matters into…
SMEs must be more agile in their marketing strategies
With over 5 million SMEs in the UK – accounting for 99.3% of all UK businesses – it is fair…
Marketers confess that they are the laziest profession
Marketers might claim to be so busy that they barely have time to breathe, let alone go out to lunch,…
Data-driven TV boost as C4 signs deal with Sky AdSmart
The UK’s addressable TV market has received yet another boost with Sky signing up Channel 4 to its AdSmart targeting…
M&S hires ex-Clubcard chief for Sparks card revival
Marks & Spencer is aiming to inject new life into its Sparks loyalty scheme by recruiting former Tesco Clubcard director…
Brilliant Noise scoops Asashi Europe marketing overhaul
Asahi Breweries Europe Group, home to brands including Asahi Super Dry, Pilsner Urquell and Lech, is plotting a major overhaul…