Government confirms £138m spend on Brexit campaign
The Government has finally confirmed it will spend a whopping £138m on the biggest state advertising campaign in history –…
data-driven marketing
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
£100m pro-Brexit ad blitz ‘could be huge for DM firms’
The direct marketing industry is licking its lips at the prospect of a massive Government-funded ad campaign – worth an…
Unilever bigs up effectiveness of data-driven strategy
Consumer goods giant Unilever, which has over 400 brands and operates across more than 190 markets globally, has hailed its…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
Creativity peaks at 11am, then it’s downhill all the way
Back in the day, 11am used to be tea-break time, but now it is the hour when UK employees feel…
Marketers fumbling about in the dark over data deluge
With data flying in to businesses from all angles – and myriad channels – four out of five senior marketers…
Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…