Epsilon powers Publicis ‘money back guarantee’ service
Publicis Group is launching a new service through Epsilon which offers brand owners a full refund of their fees and…
data-driven marketing
Industry calls for tax credit plan as spend faces £4bn hit
The marketing industry is calling on the Government to launch a tax credit scheme to stimulate investment and encourage brands…
Hear all about it: Prof Green in radio mental health blitz
Radiocentre, the industry body for commercial radio, has signed up rap star Professor Green to front a new campaign aimed at helping…
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Merkle boss relinquishes global role to right-hand man
Merkle boss David Williams is handing over his day job of global chief executive to his trusted lieutenant, Craig Dempster,…
Wunderman Thompson top data role goes to WPP fellow
Wunderman Thompson is bolstering its data leadership team with the appointment of its first chief data officer for the EMEA…
Boom or bust: Online winners and losers of Covid-19
The predicted boom in online shopping has seen some sectors witness sales increases of nearly 350% but not everyone is…
Direct mail spend holding firm in Covid-19 downturn
Direct mail appears to be holding up much better than other marketing disciplines during the Covid-19 crisis, even though the…
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
‘Data illiterate’ bosses could spell disaster for brands
As business chiefs spend virtually every waking hour fire-fighting the effects of Covid-19, there is a risk they are sweeping…