Brands warned against email and social bombardment
Brands are still struggling to strike the right balance in their marketing activity during the Covid-19 crisis, with consumers backing…
data-driven marketing
Opt-4 shuts after 15 years as coronavirus takes its toll
Opt-4, the pioneering data protection compliance consultancy launched by industry stalwarts Jenny Moseley and Rosemary Smith, has closed its doors…
Pump up the volume: Radio listening soars in lockdown
Elvis Costello might once have sarcastically snarled that “radio is a sound salvation, radio is cleaning up the nation” but…
Merkle chiefs pocket millions as Dentsu completes deal
While many agency chiefs have been forced to take a pay cut, bosses at Merkle could soon find themselves with…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
When all else fails, email marketing is still delivering
With the marketing industry seemingly in disarray, it is perhaps comforting to know that the humble email newsletter is battling…
Lack of data insights hitting marketing in time of crisis
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
98.6% of firms have not got a bean in emergency loans
The Government’s flagship Covid-19 rescue package for SMEs – the Coronavirus Business Interruption Loan scheme – is under fire once…
Sorry Sorrell, you’re wrong: Consumers do want ads
It’s official, Sir Martin Sorrell is out of touch; his assertion that those who say brands should spend their way…
DMA backs emergency loan overhaul but demands more
The DMA has welcomed Government changes to the Government-backed coronavirus emergency loans, although is still pressing Whitehall to go further…