Age-old marketing solutions no longer cut it for CMOs
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
data-driven marketing
Unlimited raids Publicis to boost group data operations
Unlimited Group, the company behind TMW, Prophecy, Walnut and Nelson Bostock, is aiming to beef up its data credentials by…
Why the future is bright for those with marketing skills
Back in May we saw the Direct Marketing Association (DMA) skillfully rebrand as the Data & Marketing Association to better…
Omni what? Marketers talk cobblers, say tech bosses
Marketers are so obsessed with their own jargon that they are driving their IT counterparts bonkers, creating an even greater…
Shoddy data spills 20% of marketing spend down drain
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
How to ensure data-driven tech is not a flash in the pan
With Dmexco 2019 just around the corner, there is an air of expectation of what will be the most hotly…
£100m Brexit blitz nightmare for direct mail industry
The Government’s £100m Get Ready for Brexit campaign, designed to unite the country ahead of the October 31 Halloween “Exit Day”,…
Epsilon flexes data muscle as Publicis retains Novartis
Publicis Group’s $3.95bn (£3.1bn) acquisition of Epsilon – claimed to provide clients with “data capabilities that are second to none”…
Brands big and small flock to data-led addressable TV
Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…