Sky ups AdSmart fund as SMEs binge on data-driven TV
Sky Media is ploughing an extra £1.5m into its AdSmart SME Support Scheme, opening up the prospect of data-driven TV…
data-driven marketing
Charities face £10bn crash as Covid torment continues
The UK charity sector’s exposure to the Covid-19 pandemic has been laid bare by a new forecast which shows organisations…
Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
Industry fears ‘track and trace’ hit but green shoots rise
Data and marketing professionals are growing increasingly concerned over the negative impact the UK Government’s “test, track and trace” programme…
Molton Brown opens review of data and insight strategy
Molton Brown, the upmarket British fragrance and personal care brand, is launching a review of its data and insight strategy,…
Crisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
Sainsbury’s boss promotes digital and marketing chiefs
Sainsbury’s new chief executive Simon Roberts has signalled that the retailer will be further strengthening its digital, data and marketing…
Dentsu’s CRM operation staves off Covid-19 ad slump
Dentsu Aegis’ CRM agencies – spearheaded by Merkle’s data-driven operation – are outperforming all other parts of the business, proving…
Covid-19 nation: Brits go healthy but still love a drink
It seems that celebrities are not the only ones using lockdown to fight the flab, more of more consumers are…
Firms fail to get quality data into their martech stack
The marketing industry may have been wrestling with poor quality data for decades but at last it seems the overwhelming…