Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…
data-driven marketing
Political parties urged to come clean on data sources
The General Election campaign has barely got off the ground but a raft of privacy groups are already demanding that…
M&S ‘buy now, pay later’ scheme targets millennials
Marks & Spencer is aiming to attract younger customers and boost trade in the run-up to Christmas with the launch…
Alan Thorpe returns to Indicia to spearhead marketing
Former Bray Leino CX managing director Alan Thorpe, who left the business in August, is returning to Konica Minolta-owned Indicia…
Rip it up and start again: £100m Brexit blitz is pulled
The Government has been forced to slam the brakes on its controversial £100m “Get Ready for Brexit” ad blitz after…
Jaywing roles under threat in agency structural review
Jaywing is launching a major review of its business structure which could lead to a number of jobs being cut,…
MSQ Partners ties knot with Davis for media start-up
MSQ Partners is jumping into bed with former Blue 449 chief executive Simon Davis to open a new independent media…
Radio ad industry pokes fun at adtech to woo brands
Radio advertising might have been around for nearly 100 years but – according to a new industry-backed campaign, at least…
Cootes ditches Lida to take on top role at Digitas UK
Publicis-owned Digitas UK has completed the line-up of its new management team following last year’s top-level exodus, by appointing Lida’s…
Ogilvy leads field as DMA Awards shortlist is revealed
Ogilvy UK has emerged as the agency to beat at this year’s DMA Awards, leading the field by a country…