Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
data-driven marketing
Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
Mumsnet hails personalisation strategy for CTR boom
Mumsnet, which – depending on who you believe – is either the online home of misandry or a lifeline for…
Pandora hunts digital, tech and data teams for new hub
Pandora, the upmarket jewellery brand sported by the likes of Mel B, Olivia Culpo, Jessica Wang and Camilla Luddington, is…
Now Kantar is eyeing up Adam Crozier for chairman role
Former adman Adam Crozier, who already chairs Asos and Whitbread, is being tipped as the new chairman of Kantar, the…
Digital bobby-dazzlers put ROI and data quality in dark
Marketers are so hypnotised by the glare of the latest “shiny” digital channels that they are ploughing more and more adspend…
Industry sees huge surge in data-driven marketing deals
The pursuit of breakthrough data-driven marketing strategies and campaigns was behind a major rise in marketing sector M&A activity in…
‘Outstanding’ Lida axed and folded into M&C agency
Lida, once described as the “outstanding” division of the M&C Saatchi group, is joining the extensive list of direct marketing agency…
Industry’s top earners rocked by five-year pay freeze
Senior marketing and advertising bosses are being forced to work harder for less, with top industry executives witnessing a near…