Agency giant WPP launches ‘non-agency’ Black Ops
WPP, the one-time lumbering agency giant run by “little big man” Sir Martin Sorrell, is aiming to show just how…
data-driven marketing
Data-driven digital outdoor drives effectiveness up 17%
Client marketers who embrace data-driven “contextually relevant messaging” in their digital out of home campaigns – which takes into account…
Tesco Clubcard shields ‘lazy’ members in mass re-issue
Tesco has taken matters into its own hands over the security risk posed by customers whose shoddy data security practices…
IPG picks ‘geek’ Engelgau as Self exits Acxiom CEO job
IPG has handed the top role at Acxiom to self-confessed “engineering geek” Chad Engelgau in a move which sees him…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
85% of clients have ditched agencies for inhouse teams
Brand owners are beginning to reap the benefits of ditching marketing agencies and moving more and more of their digital…
Salesforce surge proves still plenty of life in CRM yet
Suggestions that CRM would simply be a flash in the pan have once again been debunked after Salesforce revealed yet…
O2 opens review of CRM brief held by Lida since 2011
Mobile giant O2 has put the frighteners up the new M&C Saatchi “dream team” of CEO Camilla Kemp and chief…
Stress and fatigue, not roving eye, hurt relationships
Most people working in the media and marketing industry will recognise the struggles of trying to hold down a long-term…
LiveRamp signs deal to boost programmatic TV assault
LiveRamp, the company which rebranded from Acxiom Holdings after flogging off its marketing business to IPG, is ratcheting up its…