Five simple steps to finally tackle data quality issues
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
data-driven marketing
Shoppers won’t go back to brands ditched in lockdown
The coronavirus-inspired changes in online shopping look set to stick with a new global study showing that, of the two-fifths…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…
Homebase hires Hut Group to speed up transformation
DIY and gardening chain Homebase is aiming to put its haphazard “house that Jack built” performance behind it and embark…
MSQ sews up Be Heard deal and plots carbon reduction
Marketing services group MSQ has completed the acquisition of the Be Heard Partnership, placing an “enterprise value” on the agency…
Medialab scoops brief to keep RNLI fundraising afloat
The RNLI has handed is data-driven marketing account to Medialab, with a brief to create a new data and insight…
Sorrell eyes chunk of data market in new S4 acquisition
S4 Capital is planning a major smash and grab raid on the data analytics and modelling market following the acquisition…
Brits willing to pay out more for watertight data privacy
Nearly half (49%) of UK consumers claim they would be willing to pay more to do business with an organisation…
Covid lockdown fuels the growth of subscription Britain
The coronavirus lockdown has triggered a new surge in sign-ups for subscription services, with spending increasing throughout each month of…