Zurich CDO Fernqvist to chair the 2020 DataIQ Awards
Zurich Insurance UK chief data officer Anita Fernqvist has been appointed chair of the DataIQ 2020 Awards judging panel, just…
data-driven marketing
REaD Group acquires key assets as UKChanges shuts
REaD Group has taken over the ownership and management of a number of UKChanges’ assets, including its market-leading data management…
Go Inspire beats off Covid and Brexit with record profits
Go Inspire Group, the Leicester-based marketing and communications specialist, has seen off Brexit uncertainty and battled through the Covid-19 crisis…
Government orders major audit of the ICO’s operations
The Government has parachuted in a global management consultancy to run a major audit of the Information Commissioner’s Office, following claims…
Fresh delay to Marriott and BA fines fuels ICO criticism
Information Commissioner Elizabeth Denham has found herself in hot water for the second time this week after she used a…
‘Lazy’ brands risk alienating the new digital audience
The Covid-19 rush online has been well-documented but the new influx of consumers are finding that their digital experiences are…
Boots owner reviews $585m data-driven marketing task
WPP is facing yet another test of its mettle after Walgreens Boots Alliance confirmed it is reviewing its global advertising…
Sainsbury’s taps up Unilever’s Weed for advisory role
Sainsbury’s has drafted in industry heavyweight Keith Weed – the former Unilever chief marketing and communications officer – in a…
Marketing firms urged to continue to work from home
Companies operating in the marketing industry should not be rushing back to the office any time soon, the Advertising Association has…
Insight helps eHarmony find love in the time of corona
Online dating service eHarmony has proved that using data-driven insight to increase your adspend during the Covid-19 pandemic can bring…