Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
data-driven marketing
Data pact tackles sector’s ‘astonishing’ lack of diversity
Brand owners and their agencies are being given a helping hand to reach diverse audiences, which it is claimed are…
You’re fired! Sorry Lord Sugar, WFH is more productive
Lord Alan Sugar and Netflix chairman Reed Hastings might not like it much but nearly three-fifths (58%) of UK workers…
Lufthansa hires Artefact to run Eurowings affiliate brief
Eurowings, the Lufthansa Group-owned budget airline, has handed its affiliate marketing account to digital and data agency Artefact, across key…
Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
Ding, dong we’ve changed: New blitz for ‘Avon of today’
Beauty company Avon is aiming to throw off its somewhat frumpy image with the launch of a new global marketing…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
Tesco reprises ‘Clubcard Prices’ in fresh swipe at rivals
Tesco is ramping up the supermarket loyalty wars with the launch of a new round of “Clubcard Prices”, which sees…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Crisis fuels industry divide as some suffer, others thrive
The coronavirus pandemic has not only triggered a huge surge in companies using digital and data techniques it has also…