Lufthansa hires Artefact to run Eurowings affiliate brief

Eurowings, the Lufthansa Group-owned budget airline, has handed its affiliate marketing account to digital and data agency Artefact, across key European markets, with immediate effect.

The brief, which covers the UK, Germany, Austria, Italy and Spain, as well as the bundled “rest of Europe” affiliate programme, also incorporates Eurowings’ metasearch long tail activity.

Eurowings becomes the fourth airline in the group to recruit Artefact, after Swiss, Lufthansa and Austrian Airlines and has tasked the agency to drive increased efficiency, scalability and growth from digital channels across markets.

Eurowings performance marketing manager Sonja Meik said: “Artefact has many years of expertise in the field of affiliate marketing and the team knows how to bundle our national and international platforms together to expand our digital sales channels. We are very much looking forward to working with them.”

Artefact managing partner DACH Hannes Weißensteiner added: “We have grown our relationship with the Lufthansa Group over the last 10 years, and we’re delighted that they recognise us as an affiliate marketing expert in the aviation industry, both nationally and internationally. We warmly welcome Eurowings as a customer and partner, and we can’t wait to get started.”

Founded in 1998 in Paris, Artefact launching in the UK in 2018, to offer clients what it claims is a genuine alternative to both the traditional agency networks and the likes of Accenture and Deloitte.

The company – which is listed on the Euronext Stock Exchange – also counts Hertz, Nissan, Selfridges, Habitat, The White Company and Wyndham Hotels among its UK clients. In total, Artefact has 1,000 employees operating from 26 offices in 18 countries; around 150 of them are technologists.