Artefact UK, the French-owned AI and data-driven agency, has parachuted in one of its original partners to work at the British agency as part of plans to use the UK business as a springboard for further international expansion.
Pascal Coggia has been at Artefact from its humble beginnings, along with co-founders Vincent Luciani, Philippe Rolet and Guillaume de Roquemaurel. The company now has 25 offices across 17 countries, with over 1,000 staff and 600 clients but is also eyeing further growth.
Artefact opened its UK agency last year and has since been building its senior team, appointing OMD managing partner Sarah De Martin as MD, Whalr co-founder Ryo Katsuki as vice-president of data and Wavemaker analytics manager Robert Gray as head of analytics.
Along with his twenty-strong team, Coggia will extend the agency’s range of products and services with a focus on consumer data for marketing, sales and operations to new and existing clients in the UK. He takes up the role of managing partner UK – data and consulting.
Coggia commented: “I’ve been with Artefact from the beginning and seen the business grow from the kernel of an idea to a global business. The UK is one of the most mature markets in the world and it is key to our growth, both on a national and international level.
“One year on from our UK launch, we’ve assembled a hugely talented team here and already secured some fantastic wins. Now we’re firmly established, it’s time to build on this momentum and bring a new set of products to this market. We’re looking to shift up a gear in helping our existing global clients extend their remit in the UK, and to explore these fresh opportunities with new ones.”
Coggia started his career at global management consultancy firm AT Kearney in 2010, and it is in part due to this background that Artefact’s singular business model – blending digital marketing, tech and consultancy development – was born.
Since co-founding Artefact in France in 2015, he has worked with numerous clients in the B2B space with a particular focus on telcos, financial services and global packaged goods brands. He also played an instrumental role in opening Artefact’s Dubai office in 2018.
De Martin said: “It’s an exciting time for the UK team and we’re hugely pleased to welcome Pascal to London. We’ve had a very successful first 12 months, and the market has been really open to hearing how we can do things differently.
“From that perspective, it was the perfect time for Pascal to join us. He comes brimming with ideas and some really exciting new products that we think clients will view with great interest.”
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