Agencies and brands urged to fight dyslexia prejudice
The DMA is calling on businesses in the creative, data and marketing industries to become far more inclusive, releasing new…
data-driven marketing
New Tesco boss: CX is far more crucial than marketing
Tesco’s new chief executive Ken Murphy is set to boost customer experience for both the retailer’s burgeoning online operation and…
UK data giants ‘off the hook’ over Cambridge Analytica
The UK data industry appears to have been told to “keep calm and carry on” despite repeated claims of wrongdoing over the…
Lockdown online shopping saved our skins, says Ikea
Swedish flatpack giant Ikea, which for years resisted switching to ecommerce because it knew shoppers would buy more once instore,…
Programmatic ‘boosts both viewability and ad safety’
Just 24 hours after it was revealed that programmatic spend is soaring – despite privacy concerns – a new report claims…
Nile Rodgers: I love data but failure brings Good Times
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
Joint rolls out Quintain Living blitz for upmarket rentals
Home rental brand Quintain Living, owned by the group which developed Wembley Park, is launching a major marketing campaign to…
Acxiom in deal to offer ‘hyper-personalisation at scale’
Acxiom has signed a strategic partnership with personalisation platform Boxever in a deal designed to strengthen to offer clients of…
Marketers are chasing fewer jobs but signs of recovery
With the UK bracing itself for a fresh round of job losses, marketers are facing increasing competition for new roles,…
Programmatic spend soars again despite privacy fears
Programmatic advertising may still be wrestling with privacy concerns, especially around realtime bidding, but brands continue to plough in their…