With the UK bracing itself for a fresh round of job losses, marketers are facing increasing competition for new roles, with more and more professionals chasing fewer and fewer vacancies as the end of the furlough scheme looms.
According to the latest job market data from independent recruitment site CV-Library, applications for marketing jobs were up by 18.9% across the UK last month, with the application to job ratio soaring by 153.2% year-on-year.
The job board analysed its data from September 2020, comparing the findings with September 2019 and August 2020 to build an understanding of how the job market is fairing right now. It reveals that job applications for marketing roles have also spiked by 20.8% month-on-month.
And in September there was an average of 33.56 applications per marketing role, as opposed to 13.26 in September 2019.
When looking at the number of job opportunities on offer, the data shows marketing vacancies were down by 53% year-on-year. However, while job numbers are much lower than a year ago, they are picking up every month. In fact, vacancies rose by 48.3% in the marketing industry month-on-month.
However, the study shows that average pay for marketing roles was down by 4.3% month-on-month, but up by 2.2% year-on-year.
CV-Library founder and chief executive Lee Biggins commented: “While we saw a dip in applications back in August, they picked up significantly in September, which tends to happen as people adopt the ‘back to school’ mindset.
“That said, we do know that the furlough scheme is due to end in a matter of weeks and while the Government is offering further support through its Job Support Scheme, professionals are clearly nervous about their prospects and competition for jobs is ramping up.
“Every week we’re seeing more jobs being advertised on our site and, while vacancies are nowhere near levels that they were at a year ago, this is a promising indicator that the job market is headed in the right direction.
“But we know that many businesses and job seekers are still struggling and are worried about what a second wave will mean for their prospects. All we can do for now is sit tight and weather the storm through the autumn and winter months.”
Related stories
Industry backs Covid plan and calls for targeted action
Brits eye careers in digital and data as job cuts loom
It’s easier to find a Yeti as marketing vacancies dry up
Covid piles pressure on ‘maxed out’ data professionals
Calling all misfits and weirdos: No 10 builds data unit
Data professionals confident of avoiding Covid jobs cull
DMA calls for extra help as Covid wipe-out fears grow
You’re fired! Sorry Lord Sugar, WFH is more productive
New normal? Bah, data sector has been WFH for years
‘Business as usual’ at two-thirds of firms but axe looms
