Joint rolls out Quintain Living blitz for upmarket rentals

Social SpaceHome rental brand Quintain Living, owned by the group which developed Wembley Park, is launching a major marketing campaign to promote its premium spaces which offer residents everything from leisure to pleasure under the same roof.

The first work for the brand by creative agency Joint, the “Love Where You Rent” activity, launches in parallel with its rebrand of the business, formerly known as Tipi.

The campaign spans digital, social and out-of-home channels and showcases the premium experience offered by Quintain Living as an lifestyle choice, solving the problems many renters face in London today.

The campaign promotes Quintain’s upmarket apartments from New York-style lofts to Scandinavian chic and encourages Londoners to sign on the dotted line, with a hassle free process that requires no deposit and no hidden fees.

It showcases the premium and stylish rental experience in Wembley Park with roof terraces, landscaped gardens, cinema rooms, gyms, flexible work from home and social spaces, and even a 24-hour concierge – all included in the rent.

Quintain Living marketing director Sarah Tinsley said: “Quintain Living is a rental experience like no other, and we were thrilled to work with Joint London on such a creative campaign to showcase our offering. Joint understood our ethos from the very beginning, and we’re thrilled that the campaign reflects us as a lifestyle choice to prospective renters.”

As well as creating the launch campaign, Joint London has also designed a refresh of the branding and signage throughout Wembley Park, a new website, app for residents and uniforms and merchandise for staff.

Joint was founded in 2012 by Richard Exon and Damon Collins, the former chief executive and executive creative director respectively of Rainey Kelly Campbell Roalfe/Y&R, and Dentsu London acting strategy director Lori Meakin, who had also previously worked at Rainey Kelly. Its clients Amazon Prime, Amazon Alexa, Amazon Web Services, Vue, Kettle Chips and Metcalfe’s Popcorn.

Co-founder Collins said: “This is one of the most comprehensive customer experience projects Joint has ever undertaken. Quintain Living pride themselves on the thought and attention to detail that goes into their product and it’s something we were keen to convey in the campaign. This brand launch is especially satisfying given the hurdles we faced this year with Covid-19 and we are thrilled to see the result of our collaboration.”

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