Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
data management
UK bosses plan major data strategy overhaul in 2025
The rise of data-driven strategies is set to fuel a major overhaul of brand owners’ tech and data practices, with…
Marketers ‘all mouth no trousers’ on consent systems
Marketers talk a good game about the crucial role that consumer preference systems can play in their data-driven strategies, yet…
Pernod Ricard and JCDecaux in data management deal
Drinks giant Pernod Ricard has joined forces with outdoor group JCDecaux to launch what they claim is an “unprecedented alliance”,…
Under cosh CMOs still fail to sift data wheat from chaff
Marketing chiefs are so bamboozled by the volume of customer data they are collecting – with nearly all using ten…
CDOs feel the heat over huge expansion of data sources
The uphill struggle data professionals face in analysing the information their companies gather has been exposed, with eight in ten…