Drinks giant Pernod Ricard has joined forces with outdoor group JCDecaux to launch what they claim is an “unprecedented alliance”, allowing the French-owned global businesses to centralise their data from divisions around the world, share joint learnings, and develop new data management strategies.
The Data Portal will drive the transformation objectives of both groups, which have placed data at the heart of their business and growth strategy, and was first developed in 2015 by the Pernod Ricard IT Data Centre of Excellence team.
It allows 7,000 Pernod Ricard employees to find everyday information about sales or key figures for the development of their commercial strategies on it.
Following initial discussions which started in 2020, the two groups have decided to opt for an alliance between non-competitive partners, in order to enhance the Data Portal with their respective experience, co-developing technical ecosystems and benefiting from the cost synergies generated by combining their skills.
The two firms are keen to stress that the technology does not involve the exchange of data between them. Each company then manages its data in line with legal data management requirements.
The main aim is to help accelerate the development of new data-related features and technologies, which could then be opened up to other non-competitive companies, within the same legal framework and co-construction model. The project monitoring will be managed by third-party firm Neoxia.
Pernod Ricard, chairman and chief executive Alexandre Ricard said: “The Data Portal is a wonderful asset for our group. This solution, developed by our Data Centre of Excellence, is a key tool for our growth mindset untitled the “Conviviality Platform” in which data is a major issue.
“The Data Portal facilitates our teams’ work in order to provide each of our markets with the right product, at the right time, at the right price, to the right consumer. We’re delighted to share this innovation with JCDecaux and to benefit from each other’s experience.”
JCDecaux chairman of the executive board and co-CEO Jean-Charles Decaux added: “As a company that believes in the power of collaboration to grow business, we are delighted to enter this technological alliance with Pernod Ricard that is focused on data management.
“Underlining the strength of our joint approach to digital innovation, JCDecaux will play an active role in the development of the Data Portal, enhancing it with new features.
“Designed via an open innovation approach, this solution will help us achieve our data strategy and fulfil our objective of developing shared data management platforms within JCDecaux. This will in turn allow business units to capitalise upon this innovation for the benefit of our customers and partners, media agencies, advertisers and local authorities.”
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