Pernod Ricard and JCDecaux in data management deal
Drinks giant Pernod Ricard has joined forces with outdoor group JCDecaux to launch what they claim is an “unprecedented alliance”,…
JCDecaux
Tesco joins forces for giant digital display ad network
Tesco and its data division DunnHumby have joined forces with JCDecaux to create what they claim will be the largest…
JCDecaux-backed platform to fuel digital poster epoch
A new global programmatic outdoor media trading platform – hailed as a new era of cooperation across the poster industry,…
Uproar as train network derails Amnesty campaign
Network Rail has been blasted for its last-minute decision to pull Amnesty International’s new marketing campaign – which highlights the…