Pernod Ricard and JCDecaux in data management deal
Drinks giant Pernod Ricard has joined forces with outdoor group JCDecaux to launch what they claim is an “unprecedented alliance”,…
Pernod Ricard
Pernod Ricard UK brings back Banks to spearhead team
Pernod Ricard UK has turned to luxury goods and drinks marketing chief Leanne Banks – a former brand manager at…
Pernod Ricard UK parachutes in marketing foursome
Pernod Ricard UK, the company behind brands including Chivas Regal, Jameson, Absolut, Lillet and Malibu, has drafted in four senior…
Pernod Ricard hands French aperitif brand to McCann
Lillet, a premium French aperitif created in 1872 not to be confused with Lil-lets tampons, has appointed McCann London to…
MRM Meteorite scoops Pernod Ricard digital brief
Premium spirits and wine company Pernod Ricard UK has appointed MRM Meteorite to create digital engagement and e-CRM programmes across…