WhatsApp plots upgrade into multi-platform service
WhatsApp users could soon be able to access the messaging service across multiple devices in a fresh upgrade planned by…
digital advertising
Hefty issues await new culture secretary Nicky Morgan
Another week, another new face to charm for the marketing industry with Loughborough MP Nicky Morgan becoming to third Culture…
‘Teflon Facebook’ to recruit its first chief privacy officer
Facebook has once again reinforced its Teflon image among client marketers by posting a 28% year-on-year rise in ad revenues…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
$5bn Facebook fine blasted as ‘just a slap on the wrist’
Under normal circumstances, the record $5bn (£4bn) fine looming over Facebook in the US would have been seen as a…
Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
EU digital adspend soars but GDPR threat looms large
Digital advertising may still have a job to do to prove its effectiveness – and its compliance with GDPR –…
Google challenges EU with appeal over €1.5bn ad fine
Google has, true to form, refused to take its latest European Commission fine on the chin after the tech giant…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
Irish data regulator launches inquiry into adtech giant
The Irish Data Protection Commission has finally launched an investigation into US adtech giant Quantcast for potential breaches of GDPR…