Pandora appoints 55 London to polish up data strategy
Upmarket jewellery retailer Pandora is aiming to maximise the potential for online activity to drive new and loyal customers by…
digital advertising
Unilever wilts but Kraft stays firm in Pornhub ad row
Unilever has ended up with more than just egg splattered on its face after being forced to make a hasty…
Google and Facebook swat off threats and tighten grip
Google and Facebook may be under greater scrutiny than ever but their domination of the UK digital ad market shows…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
Oops we did it again: Twitter admits fresh data gaffe
Just weeks after confessing it had tapped into users’ personal data without their consent to bombard them with advertising, Twitter…
New offensive opens in war to prove Google flouts GDPR
Google’s Authorised Buyers real-time bidding system, used by millions of websites to serve ads to users, deliberately leaks personal data…
Brussels turns its sights on to ‘unfair’ Google for Jobs
Brussels is continuing its pursuit of Google’s dominance of the online world by launching a fresh investigation into the company’s…
QueryClick nets £2m injection to fix digital attribution
QueryClick, an Edinburgh-based consultancy which specialises in the all-too-often ignored practice of digital spend attribution, has received a £2m funding…
Instagram axes ‘rogue’ ad partner after privacy probe
Facebook’s data governance has once again been called into question amid allegations that its Instagram division allowed a US start-up…
Twitter admits GDPR breach after exploiting user data
Twitter has been forced to fess up that it has been exploiting the personal data of potentially millions of its…