IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
digital advertising
Crisis fuels industry divide as some suffer, others thrive
The coronavirus pandemic has not only triggered a huge surge in companies using digital and data techniques it has also…
Consumers likely to pay price for Digital Services Tax
Even though both Facebook and eBay have insisted they will not pass on the costs of the new UK Digital…
Brands all talk, no action on first-party data adoption
Marketers are talking a good game when it comes to adopting first-party data, with nearly 8 out of 10 advertisers…
Twitter braced for $250m fine over ad targeting breach
Twitter has admitted it is facing a fine of up to $250m (£191m) from the US authorities for exploiting users’…
Industry urged to adopt Covid messaging for all activity
Advertising Association president Keith Weed – the former Unilever marketing chief – has issued a rallying cry to both brands…
eBay ditches cookies for new programmatic ad platform
eBay Advertising has launched a new programmatic targeting tool, developed in response to increasing demand from client marketers for solutions…
Pornhub offers ‘Big Package’ for SMEs spanked by Covid
SMEs which have been pounded by the Covid-19 pandemic are being offered helping hand by Pornhub, with the launch of…
CMA demands new laws to rein in Facebook and Google
The competition watchdog is calling on the Government to introduce tough new laws to break the stranglehold Google and Facebook…
Facebook ad boycott targets EU as top US brands join
The Facebook advertising boycott campaign, which has already seen 160 companies – including major brands including Unilever, Levi Strauss, Starbucks,…