CMA defuses row over OOH deals on EV charger points
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
digital outdoor
Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
Ocean opens DOOH network at Battersea Power Station
Brands gunning for well-heeled consumers are being targeted with the expansion of Ocean Outdoor’s premium full motion digital out of…
IAB/PwC Digital Adspend reaction: Channels to watch
New figures from this week’s 2023 IAB/PwC Digital Adspend report show the digital advertising industry continues on its growth trajectory,…
Digital surges 11% to £29.6bn as new channels shine
Digital adspend continues to defy the economic turmoil, witnessing double-digital growth of 11% in 2023 to reach £29.6bn, with spend…
British Army recruitment ad aims for OOH 3D knockout
The British Army is aiming to bring in new recruits with a heavy hitting campaign fronted by England boxing champion…
Advertisers to divert spend to programmatic outdoor
UK advertisers are set to boost their spend on programmatic digital outdoor activity by almost a third in the next 18…
OOH’s Goldfinger: Poster industry pours £1.1bn into UK
Marketers’ claims that advertising is a force for good have proved spot on, with a new analysis revealing that since…
Shrimp gag flags Hellmann’s role in a summer Barbie
Hellmann’s is the latest brand to jump aboard the Barbie movie bandwagon with a new tongue-in-cheek campaign running across the…
Lovehoney spanked by ASA for Prince Harry ball-gag ad
Sex toy specialist Lovehoney has been given a tongue-lashing for its outdoor campaign, launched to coincide with the publication of…