Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
digital outdoor
DOOH impacts soar as brands flock to data-driven sites
The humble billboard has come a long way since the slap ’em up and hope for the best days, and,…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
JCDecaux-backed platform to fuel digital poster epoch
A new global programmatic outdoor media trading platform – hailed as a new era of cooperation across the poster industry,…
Alien Covenant horror ad gets shot down by watchdog
Twentieth Century Fox has been slammed by the ad watchdog for a grizzly digital outdoor campaign promoting the film Alien:…
Ford links posters with mobile data to push new Fiesta
Ford is the first brand to sign up to a combined offering between Primesight and RadiumOne that integrates out-of-home and…
Santander first brand to use Posterscope AI-driven OOH
Santander is the first brand to embrace a new Posterscope programmatic ad service which, it is claimed, enables clients to…