Asda pumps fuel data to get motorists to the forecourt
Asda has become the first supermarket brand to sign up for Posterscope’s “Ecos Now” programmatic platform to drive awareness of…
digital outdoor
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
Brands to double spend on ID data solutions to €4.1bn
Brand owners will be forking out over €4.1bn (£3.5bn) a year in Europe to help identify customers and prospects while…
Clients offered realtime slots for digital outdoor ads
Outdoor media specialist Posterscope is launching a new trading platform which it is claimed enables the planning, purchase and activation…
Brands offered ‘instant’ digital outdoor advertising plan
With an eye on retailers who have been given the green light to reopen, outdoor specialist Posterscope is launching a…
Hundreds sign up for Ocean Outdoor Covid-19 ad fund
SMEs across multiple sectors – including food and beverage, direct to consumer, health and wellness, leisure, tech and B2B –…
Outdoor giant opens £10m free ad space fund for SMEs
Out of home advertising giant Ocean Outdoor is aiming to come to the rescue of small businesses whose operations have…
Why data is the real fuel of outdoor advertising growth
When Vote Leave stuck that now infamous £350m number on a bus, the campaign influenced a nation, but how many people…
Guinness heads outdoor to home in on Six Nations fans
Guinness is exploiting its sponsorship of the Six Nations by encouraging rugby fans to neck more pints of the black…
Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…