Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
diversity
McCann commits to nurture next generation of talent
McCann Worldgroup has joined the growing band of business which have committed to attracting the next generation of diverse talent…
Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Industry goes back to school to attract diverse talent
Brixton Finishing School is spearheading a schools outreach programme, supported by Mail Metro Media, KFC, WPP, Common People and Founders4Schools,…
UM unites with TikTok and Spotify to woo young guns
UM, the IPG-owned global marketing and media agency network, has joined the crusade to attract non-graduates to the media and…
Havas UK ramps up entry level scheme for youngsters
Havas UK is turbocharging its entry-level placement scheme, which targets underrepresented talent from diverse backgrounds, to give youngsters the chance…
Steve Harrison: Loony lefties have taken over adland
The “metropolitan elite” has hijacked the advertising industry to promote its progressive agenda, hectoring the mainstream and losing commercial effectiveness…
Group M launches Digital Academy for non-graduates
WPP media agency Group M is aiming to play a key role in attracting new talent to the industry with…
Census shows industry at worst but it vows to change
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first…
Mad world: Top marketing role seen as ‘man’s work’
Fewer than one in five workers believe there is gender equality in their workplace, although nearly as many men feel…