Brands spanked for Pride tokenism in LGBTQ+ backlash
Further evidence of marketers’ blinkered attitude has emerged in a new study revealing a fall in the number of LGBTQ+…
diversity
‘Smug’ marketers blind to what makes consumers tick
Marketers and their agencies are so obsessed with fame, image and money that they overestimate the importance of these aspirations…
Agencies unveil diversity-led apprenticeship programme
The IPA and Creative Pioneers are backing a new apprenticeship scheme for young creatives, designed to help tackle the dominance…
New blitz to combat £2bn data science skills shortage
The UK Government has joined forces with the Office for Students, universities and business to create a £24m fund for…
Lego pulls online marketing over global racism protests
The Lego Group has pulled all its online marketing for at least a week after pausing activity for dozens of…
Industry pledges ‘deep, lasting action’ to combat racism
More than 200 UK agency and industry chiefs have vowed to take “deep, lasting action” against racism, and achieve greater…
Lucky Generals shakes it up to attract a different class
Lucky Generals is aiming to break the middle-class stranglehold on the advertising and marketing industry by launching a scheme which…
Gender parity will take more than just one day to fix
International Women’s Day rolls around every year, and although it serves to highlight the inequalities that women continue to face,…
Skills crisis: ‘No better time to be a woman in data’
The proportion of women holding jobs in data science may be at its lowest level in two decades, but females…
DMA aims to attract more autistic people to the sector
The DMA is backing a new scheme designed to attract more neurodiverse people into the marketing industry with the launch…