Tech-style launch campaign to push power of door drops
Royal Mail’s Marketreach division is aiming to boost take up of the humble door drop by reframing the channel as…
door drops
Royal Mail vows to invest £500m to improve services
Royal Mail has committed to invest over £500m in its operation to improve postal deliveries, claiming it will result in…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Sacked postie’s start-up takes on Royal Mail and Whistl
A former Royal Mail postman, who was dismissed for misdelivery of mail, claims to have revolutionised the door-to-door mailshot market,…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
Right-wing parties come to the rescue of print sector
Political parties are providing a major lifeline for the print industry, with nearly all increasing their spend on direct mail,…
Spooner on…pushing the envelope of effective marketing
There is no sound. The great threshing sheds are silent. No gardeners toil in the rose garden, the physick garden,…
Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
Mail proves its mettle as open rates hit all-time high
Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at…
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…