Whistl piles on Relish for fresh FMCG sampling drive
Whistl, the mail and parcels to e-fulfilment business, has agreed a deal with Kin + Carta to acquire its FMCG…
door drops
Door drops plummet as Covid hits spend and volume
After a year of immense uncertainty for brands, annual door-drop volumes and spend have witnessed major declines, according to the…
Whistl scoops NatWest as business skyrockets in H1
Whistl has landed the communications business for NatWest Group, one of the largest mailers in the UK, in a raft…
Direct mail engagement soars as market bounces back
Just days after it was revealed the direct mail market was bouncing back from a Covid wipe-out, new research shows…
Lockdown 2.0: Marketers urged to embrace data insight
With the countdown to the UK’s second national lockdown well and truly under way, senior figures in the marketing industry…
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Royal Mail dismisses 193,000 concerns over lack of PPE
Royal Mail has hit back at an online petition demanding posties are provided with adequate personal protective equipment (PPE), insisting…
Door drops show stamina while other channels go limp
As some brand owners obsess over the next marketing gizmo, the humble door drop continues to win over new converts…
Door drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…
Door drops ‘are the key to unlocking home sharers’
Brand owners are being told not to waste their marketing budgets on personally addressed direct mailshots if they want to…