Labour and Tories ramp up mailshots as election looms
Claims that the July 4 general election will be won or lost on Instagram and Facebook appear simplistic at best,…
door drops
Mail attention, engagement and conversion soar in Q4
The humble mailshot has come to the rescue of the embattled retail industry, delivering significant commercial returns during the run-up…
Retailers ‘need to wake up to the power of the mailshot’
Retail chiefs are being urged to follow the likes of Marks & Spencer, Hillary’s and Morrisons who are reaping the benefits…
Mailshots prove a boon for under the cosh consumers
Direct mail and door drops continue to be key channels in efficiently delivering key messages to consumers when times are…
Mailshots cement position in multi-channel marketing
Physical mail continues to drive multi-channel marketing strategies by further expanding its effectiveness at driving online traffic, product and service information…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
Whistl piles on Relish for fresh FMCG sampling drive
Whistl, the mail and parcels to e-fulfilment business, has agreed a deal with Kin + Carta to acquire its FMCG…
Door drops plummet as Covid hits spend and volume
After a year of immense uncertainty for brands, annual door-drop volumes and spend have witnessed major declines, according to the…
Whistl scoops NatWest as business skyrockets in H1
Whistl has landed the communications business for NatWest Group, one of the largest mailers in the UK, in a raft…
Direct mail engagement soars as market bounces back
Just days after it was revealed the direct mail market was bouncing back from a Covid wipe-out, new research shows…