TikTok communities ‘play key role in buying decisions’
It seems that TikTok is not just a site where users mess about all day, making “whacky” videos to entertain…
ecommerce
Covid behaviour sticks as shoppers plot online Xmas
Despite widespread cynicism, it seems many people are hanging on to behaviours they adopted during the height of the Covid…
UK supermarkets ‘losing millions from online shopping’
UK supermarkets might have emerged as the big winners from the Covid-induced online shopping stampede but it seems the higher…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Most marketing teams lack skills to be truly data driven
There is little doubt that fast-changing customer behaviour has forced marketers to be far more fleet of foot and heightened…
Ghost town: Gen Z writing on the wall for the high street
Britain’s high streets have survived Covid lockdowns – just – but the future is far from rosy with more than…
Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Online bonanza brings John Lewis back from the brink
John Lewis Partnership has managed to slash its losses from £635m to “just” £29m in the first half of its…
Amazon Prime members get free Deliveroo deliveries
Amazon is aiming to further tighten its grip on the online market by giving Prime subscribers a year’s free Deliveroo…
Scotts & Co sales rocket as print catalogues blossom
Scotts, the multi-channel retail group which trades under the brand Scotts & Co, has revealed a record sales increase of…