‘Enshittification’ might benefit mail but most of us lose
A raft of research articles in Decision Marketing would suggest that good old fashioned direct mail is making a comeback….
ecommerce
Online slump is final nail in coffin for Covid ‘new normal’
Predictions that Covid would kill off the high street as online-only shopping went “gangbusters”, have finally been put to rest, with…
Ocado sees sex toy surge as customers get more ‘ballsy’
It seems that Ocado customers are not only following its brand strapline to “Get the price promise that really stacks…
Man Utd signs deal to boost fans’ online shopping CX
Manchester United FC might be struggling to return to the glory years of Alex Ferguson’s reign but the club is…
Amazon hit by €32m fine for ‘excessive’ staff monitoring
Amazon’s staff surveillance techniques – branded “bruising” by the UK GMB union – have sparked a €32m (£27m) fine in…
Consumers demand more access to ‘shoppable’ TV ads
Consumers are going “square eyed” at the prospect of a rise in shoppable TV ads with more than half (53%)…
Victoria’s Secret gets up close and personal with GenAI
Lingerie retailer Victoria’s Secret has signed a multi-year partnership with Google Cloud to adopt AI and generative AI technologies to…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
Asda hires first digital chief to drive retail data strategy
Asda is bolstering its data and ecommerce strategy by appointing its first ever chief digital officer as the supermarket continues…
VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…