Marketers back new digital law to fight rogue firms
While the data protection reforms might have slipped through the net, the marketing industry has welcomed the fact that the…
ecommerce
Very Group CMO promoted to chief customer officer
Online shopping giant The Very Group has promoted chief marketing officer Jessica Myers to the expanded role of chief customer…
Ocado offers Getir customers ‘five times the choice’
Ocado Retail has moved swiftly to lure former customers of the rapid grocery delivery service Getir in a new email…
Lancôme hires agency to drive luxury online shopping
L’Oréal Groupe-owned luxury beauty brand Lancôme is set to undergo a major overhaul of its digital experience strategy with the…
Motorway swipes right to bring in senior Bumble chief
Moving from online dating to online motor sales might not be a well-trodden path but Bumble’s marketing chief has made…
‘Immersive and interactive’ websites garner more loyalty
Online retailers are being urged to focus more on making their sites immersive and interactive and not just convenience and…
Very goes for pretty in pink with Haus of Flamingo push
Online retailer The Very Group has developed its ‘Let’s Make It Sparkle’ Christmas ad into a new brand platform, reviving…
Decathlon UK appoints media shop for expansion drive
Sports retailer Decathlon UK has handed its media account to Fifty to support a new global strategy aimed at modernising…
Youngsters bemoan age-old issues with online shopping
The old adage of “you can’t please all of the people all of the time” appears to be alive and…
Consumers finally set to profit from flogging their data
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…