New DMA Scotland chief puts ethical AI at top of agenda
The DMA UK is overhauling its presence in Scotland in support of the country’s AI strategy, underpinned by the appointment…
education
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
Sunak apprenticeship plan ‘positive but not enough’
Prime Minister Rishi Sunak has set out a major package of reforms which he claims will support businesses to deliver…
Industry backs Labour plan to make arts open to all
The advertising and marketing industry has backed Labour leader Keir Starmer’s pledge to unleash a generation of creativity and make…
New DMA chair calls on industry to prove its worth
Former Disney marketing chief and incoming DMA chair Tony Miller has issued a rallying cry for the data-driven marketing industry…
Budget: Bosses call for investment to ‘shift the dial’
It seems this week’s Budget has not only deepened the divisions between the UK’s main political parties but it has…
Women fear AI could push them out of the workforce
Artificial intelligence might be booming in the workplace but bias fears are growing just as quickly, with female staff increasingly…
Data analysts in big demand as marketers suffer pay cut
Anyone with data analysis skills could be in for a bumper year, with this role, along with project management and branding,…
Industry urged to forget graduates and hire for skills
The marketing and advertising industry must ditch its obsession with hiring graduates in favour of adopting a skills-based approach, as candidates who possess…
DfE urges Brits to ‘skill up’ with M&C Saatchi campaign
The Department for Education (DfE) is ratcheting up its drive to inspire young people, adults and businesses to make the…